The Startup's Blueprint To Earned MediaA 5-Day Crash Course To Avoid The Biggest Mistakes Startups Make In Landing Headlines (Even If You've Just Landed Your First Story)
Are you ready to earn more stories & media mentions for your company?
My name is Dr Vijay Shankar Balakrishnan. I have 12+ years of experience in journalism & 3+ years in training 100s of researchers to turn their complex knowledge into engaging stories.
Build genuine relationships with journalists through social media.
Align pitches to journalists' beats & relevance for maximum impact.
Research journalists' past coverage and use media databases effectively.
Understand the “newsworthiness” of your story and tailor pitches to journalistic priorities.
Translate technical jargon into accessible, media-friendly language.
"This free email course gives you everything you need to know about earned media relations."
Want to know what makes this course special before you sign-up?
Here's what we’re going to cover:
Mistake 1: - Not Building Relationships with Journalists (And how to strike a chord with journalists through social media).Mistake 2: - Sending Beat-Irrelevant Pitches (And how to align your tips with journalists’ beats and personalize messages for maximum impact).Mistake 3: - Failing to Research Journalists’ Coverage Relevance to Your Brand (And how to discover journalists' past coverage and use media databases effectively).Mistake 4: - Failing to Anticipate Journalists’ Needs (And how to understand the “newsworthiness” of your story and tailoring pitches to journalistic priorities).Mistake 5: - Using Jargon in Communications (And how to translate technical words into accessible, media-friendly language).
Hooray! The first lesson of {{EEC Name}} is on its way to your inbox.
Within the next minute or two, you're going to get an email from me ({Your Name}).This email contains instructions to get started with our {{EEC Name}}, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)